MaiMusic
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← Back to the investor kit Growth

How MaiMusic grows

The loop the business runs on, the funnel from first contact to a paying customer, and what ships over the runway this round buys.

The flywheel

Each stage feeds the next. The highlighted stage is the one input this round buys — the first dedicated commercial capacity the company will have had: sync, brand and licensing outreach, and release marketing. Without it the catalog grows and is heard, and the licensing that should follow stays occasional.

  1. 01 Release across the roster feeds → A larger public catalog
  2. 02 A larger public catalog feeds → Heard on the platform and the artist homes
  3. 03 Heard on the platform and the artist homes feeds → Licensed and commissioned usage
  4. 04 Licensed and commissioned usage feeds → Royalties paid, margin retained funded by this round
  5. 05 Royalties paid, margin retained feeds → A roster worth joining and worth returning to
  6. 06 A roster worth joining and worth returning to feeds → Release across the roster
Business flywheel — MaiMusic Business flywheel MaiMusic Release across the roster 1 A larger public catalog 2 Heard on the platform and the artist homes 3 Licensed and commissioned usage 4 Royalties paid, margin retained 5 A roster worth joining and worth returning to 6 funded by this round Licensed and commissioned usage Business flywheel · MaiMusic · generated from the business profile / growth.json on 2026-09-13
The flywheel

The customer funnel

The stages from first contact to a paying customer and on to expansion. Every stage is named. No figure is attached to any of them, because MaiMusic publishes none and this page does not invent one.

Stage Figure Basis
Reached — the free educational surface, the public catalog and the artist homes Not published Plan assumption
Listening — a first play on the platform Not published Plan assumption
Registered — an account with playlists, history and royalty transparency Not published Plan assumption
Enquiry — a licensing, production, consulting or training request Not published Plan assumption
First paid engagement — a licence, a commission, a consulting engagement or a cohort Not published Plan assumption
Repeat and expansion — a returning buyer, a subscription, a broader publishing relationship Not published Plan assumption

Where the company’s own records support a conversion figure, it is available to investors on request. Nothing on this page is a measurement.

Customer funnel — MaiMusic Customer funnel MaiMusic Reached — the free educational surface, the public catalog and the artist homes not yet defined plan assumption Listening — a first play on the platform not yet defined plan assumption Registered — an account with playlists, history and royalty transparency not yet defined plan assumption Enquiry — a licensing, production, consulting or training request not yet defined plan assumption First paid engagement — a licence, a commission, a consulting engagement or a cohort not yet defined plan assumption Repeat and expansion — a returning buyer, a subscription, a broader publishing relationship not yet defined plan assumption Customer funnel · MaiMusic · generated from the business profile / growth.json on 2026-09-13
The customer funnel

The roadmap

Four swimlanes over the runway the round buys, in periods derived from it. Dates are relative to close rather than calendar dates, and every item names the use-of-funds line it ships against.

Month 1–6 after close
Month 7–12 after close
Month 13–18 after close
Product
  • Release cycle restarted across the roster: production, mastering, artwork, metadata, delivery. Funded by: Catalog and artist development
  • Milestone · Rights workstream stood up: clearance, registration and metadata discipline on the released catalog. Funded by: Rights, licensing and royalty administration
  • Player, artist homes and catalog delivery hardened for licensed use. Funded by: Platform and infrastructure
  • Second release wave, with sync-ready masters and stems as a standard deliverable. Funded by: Catalog and artist development
  • Milestone · Royalty administration operating as routine: works registered, plays tracked, payouts made. Funded by: Rights, licensing and royalty administration
  • Catalog grown until coverage across genres and world regions is a licensing argument rather than a claim. Funded by: Catalog and artist development
  • Rights and payout rails proven at volume rather than at sample size. Funded by: Rights, licensing and royalty administration
  • Platform cost per additional listener held near the cost of the bytes. Funded by: Platform and infrastructure
Market
  • Milestone · First dedicated commercial capacity in place; sync, brand and licensing outreach begins. Funded by: Audience and commercial development
  • Milestone · Licensing pipeline worked from enquiry to signed licence, on both catalogs. Funded by: Audience and commercial development
  • Commissioned production engagements taken on for media, brand and agency buyers. Funded by: Audience and commercial development
  • Milestone · Repeat and expansion: returning buyers, subscription licensing, broader publishing relationships. Funded by: Audience and commercial development
Team
  • The small human core and the AI production system operating the release cadence together. Funded by: Catalog and artist development
  • Consulting and training delivered against the enquiries the free educational surface generates. Funded by: Audience and commercial development
  • Roster expanded where a strategic role is unfilled, never because an act happens to be available. Funded by: Catalog and artist development
Finance
  • Milestone · Round closed — in full or at the minimum viable close — and the reserve set aside unallocated. Funded by: Reserve
  • Licensed income recognised and revenue concentration tracked per line and per buyer. Funded by: Audience and commercial development
  • Milestone · Runway ends with a next-round or self-funding decision taken on evidence rather than on hope. Funded by: Reserve
Roadmap — MaiMusic Roadmap MaiMusic · Runway 18 months · periods derived from ROUND.runway · forward-looking statements Month 1–6 after close Month 7–12 after close Month 13–18 after close PRODUCT Release cycle restarted across the roster: production, mastering, artwork, metadata, delivery. catalog Rights workstream stood up: clearance, registration and metadata discipline on the released catalog. rights Player, artist homes and catalog delivery hardened for licensed use. platform Second release wave, with sync-ready masters and stems as a standard deliverable. catalog Royalty administration operating as routine: works registered, plays tracked, payouts made. rights Catalog grown until coverage across genres and world regions is a licensing argument rather than a claim. catalog Rights and payout rails proven at volume rather than at sample size. rights Platform cost per additional listener held near the cost of the bytes. platform MARKET First dedicated commercial capacity in place; sync, brand and licensing outreach begins. commercial Licensing pipeline worked from enquiry to signed licence, on both catalogs. commercial Commissioned production engagements taken on for media, brand and agency buyers. commercial Repeat and expansion: returning buyers, subscription licensing, broader publishing relationships. commercial TEAM The small human core and the AI production system operating the release cadence together. catalog Consulting and training delivered against the enquiries the free educational surface generates. commercial Roster expanded where a strategic role is unfilled, never because an act happens to be available. catalog FINANCE Round closed — in full or at the minimum viable close — and the reserve set aside unallocated. reserve Licensed income recognised and revenue concentration tracked per line and per buyer. commercial Runway ends with a next-round or self-funding decision taken on evidence rather than on hope. reserve Use of funds: Catalog and artist development 35% · Rights, licensing and royalty administration 20% · Audience and commercial development 20% · Platform and infrastructure 15% · Reserve 10% Roadmap · MaiMusic · generated from the business profile / growth.json on 2026-09-13
The roadmap

Everything on this page is forward-looking: it describes a plan, not a result, and the plan is contingent on the round closing at or above its minimum viable close. The periods are derived from the runway on the ask page, so a change there moves this page with it.

The ask →

Investment enquiries

Carlos Miranda Levy

Coordinator of Impact, Innovation and Intelligence

invest@cemi.ai · business@cemi.ai · maimusic.ai

Financial terms, revenue and detailed materials are available on request. Figures describe capacity built and operating today; forward-looking statements are identified as such.

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maimusic.ai/investors